furnishing outlet online show
The project consists of designing a retail shop of about 3000 square meters in China, located inside a great new edification complex, for an international luxury outlet chain.
The brief, developed in exclusively in a preliminary phase, consisted of the definition of an overall space layout; the showcase window and furniture design; and finally the mapping of spotlights and materials.
Specifically, there was the need to guarantee a personalisation of the various ambiances to the corresponding brands, which led to the composition of various shop mood-boards and conceptual 3D views to illustrate the project and the space characteristics.
Specifically, there was the need to guarantee a personalisation of the various ambiances to the corresponding brands, which led to the composition of various shop mood-boards and conceptual 3D views to illustrate the project and the space characteristics.
The moodboads aim to accommodate best way possible the indications of commission and the local aesthetics, maintaining however a European and Italian design character, with clear idea of luxury transmitted to the costumer.
Close attention was also given to the differentiation of spaces dedicated to man or woman fashion, with chromatic and material choices that correspond to a specific taste. Moreover, many of the brands located inside this outlet require particular attention to their values or concepts, which highly influenced the elaboration and design of the project.
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